Virtual staging for real estate photos
Furniture, rugs, art and light added to photos of empty rooms, so buyers can see how the space works before anyone rents a stick of furniture.
- 7+ years
- All major brokerages
- Next-day photo delivery
- 5.0 on Google
One empty living room, staged from two angles
The same sofa, table and rug sit in the same place whichever way the camera points, so the staged photos read as one room rather than two ideas of it. Drag the handle to compare.
Drag the handle, or focus it and use the arrow keys.
An empty room photographs honestly and sells badly. Buyers walk into a vacant living room, online or in person, and cannot tell whether a sectional fits, where a television would go, or how big the room actually is without something in it for scale. Virtual staging puts furniture, rugs, art and lamps into the photo so the room reads the way it will once somebody lives in it.
How it works here
Virtual staging is added after the shoot, on the photos I already took. You see the empty rooms first, pick the ones worth staging, and choose a style that suits the property and the buyer you are aiming at. Coastal contemporary reads differently from mid-century, and a Weston family home is not being sold to the same person as a Las Olas condo.
Because it happens after delivery, you are not committing to it on booking day. Plenty of listings only need one or two rooms staged: the primary living space and the primary bedroom carry most of the work.
What you get back
Every staged photo comes back in two versions, the staged image and the original unedited frame. That is deliberate. Florida listing rules and MLS practice expect a virtually staged image to be labelled as such, and having both files makes the disclosure easy to make and easy to prove.
Files come sized for the MLS and web-optimized for email, social and your own site, the same as the rest of the delivery described on the real estate photography page.
Where it works, and where it does not
It works on empty rooms with decent light and clean lines. It works on rooms where the seller’s furniture is fighting the photo, because the same process runs in reverse and the furniture can come out before new furniture goes in.
It does not fix a room that was badly photographed in the first place, and it is not a substitute for cleaning. If the walls are marked or the floor is damaged, staging draws attention to it rather than hiding it. And it should never be used to imply a room has something it does not, like a window that is not there.
Pricing
Virtual staging is $20 per image, added to your invoice after you pick the rooms. Tell me how many rooms you are thinking about when you book and I will confirm the count before any work starts, so nothing appears on the bill you did not agree to.
Every listing package is on the pricing page, from Essential at $175 up to Signature at $700. Staging sits on top of whichever one you book.
To get started, send me the property or call or text (954) 798-4144 with the address and which rooms are empty.
Virtual staging questions
What is virtual staging?
Furniture, rugs, art and lamps added to a photo of an empty room, so buyers can see how the space works before anyone rents a stick of furniture. It is done after the shoot, on the photos I already took.
Do I have to disclose that a photo is virtually staged?
Yes. Label the staged images in the MLS and keep the unedited version available. I deliver both versions of every staged photo so the disclosure is easy to make.
How long does virtual staging take?
Staged images come back after the main delivery, usually within a couple of days of you picking the rooms and the style.
Can you remove furniture instead of adding it?
Yes, that is the same process in reverse, and it works on rooms where the seller's furniture is fighting the photo. Tell me which rooms when you book.
Text is fastest.
Send the address, the square footage and the package you want. You will usually hear back within a few hours with a time.